The Ripple Effect

In Korea, a Real Hunger for Right-Sizing Servers


TidalScale Korea officially launched last week in Seoul. It was a milestone event in a country where enterprises, governments and institutions are seeking cost-effective ways to deal with increasingly cumbersome Big Data problems and unpredictable workloads.

And what a reception the news received. Apparently, the ability to right-size servers on the fly – while using existing data center and cloud resources – has a struck a nerve in Korea just as it has in the United States.

Last week, under the capable direction of TidalScale Korea Country Manager Un Young (Charlie) Park and his excellent local team, TidalScale debuted the concept of Software-Defined Servers and the advanced inverse hypervisor technology that enable them. Twenty journalists from technology, business and general interest media outlets attended TidalScale Korea’s press conference in Seoul, with additional publications briefed individually.

The response has been astounding. As of Dec. 11, the launch has received coverage in 26 online and print publications. And what’s especially gratifying is that our Korean team – with help from Dave Ferretti, our vice president of worldwide sales, and Jamon Bowen, our director of sales engineering – did such an outstanding job communicating the essence of the TidalScale story. Thanks to their work, Korean journalists now clearly understand our value proposition and how our approach fundamentally rethinks virtualization and brings new levels of flexibility and efficiency to data centers.

  • “The Era of Server Virtualization Goes; The Era of SW Defined Server Comes,” reads a headline on ZDNet Korea. Reporter Yoo Kyung Lim highlighted the tectonic shift Software-Defined Servers represent for organizations with high-performance computing (HPC) class workloads: “The process of building HPC systems, which took several weeks to several months, can be reduced to just a few minutes.”
  • In its coverage, IT Daily christens TidalScale’s Software-Defined Servers as “Virtualization Next.”
  • Electronic Times’ coverage reports how TidalScale enables “Mounting HPC System Completed in Minutes,” signaling to readers that the new era of right-sizing puts new flexibility into the hands of any organization struggling to push past the limits of the systems available to them on premises or in the cloud.
  • Industrial IIbo locked into our “Wandering CPU” story, noting how Software-Defined Servers automatically migrate hardware resources (CPUs, memory, storage and I/O) to the workload – a unique differentiator that co-locates resources where applications need them.

This hunger for right-sizing makes sense in Korea, where HPC-class computing developments regularly earn headlines. We've seen this in the response from Korean customers as well. These organizations focus heavily on issues surrounding computer memory technology, which commands a large footprint in the region due to the high concentration of DRAM manufacturers -- not to mention the worries of growing demand outstripping supply, which has caused DRAM prices to continue to rise. So any innovation related to the use of memory technology attracts interest from both press and customers themselves.

Based on this reception, I can’t help but agree with Charlie Park’s assessment after emerging from last week’s press launch: “We were able to get off to an awesome start,” Charlie reported from Seoul. “But this is just the beginning. Stay tuned. The sound of the TidalScale Wave is going to get better and louder."

Topics: software-defined server, hpc, TidalScale Korea, Korea, Memory, DRAM, inverse hypervisor

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