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    Building on Momentum, TidalScale Names Dave Ferretti as New VP of Worldwide Sales

    Veteran of data center technology sales to ramp TidalScale’s sales effort as demand mounts for Software-Defined Servers

    CAMPBELL, Calif., Aug. 22, 2017 — TidalScale, the leading provider of Software-Defined Servers that bring flexibility to modern data centers by right-sizing servers on the fly, today named Dave Ferretti the company’s new vice president of worldwide sales. With more than 25 years of datacenter technology sales experience in hyperscale, cloud service provider and enterprise markets, Ferretti will lead TidalScale’s efforts to expand its customer base and increase revenues.

    Ferretti’s appointment comes as TidalScale has received broad industry recognition and awards. The company recently was named both an IDC Innovator[i] and a Gartner Cool Vendor[ii] for 2017, and is a winner of the Red Herring Top 100 North America award for 2017.  

    “Given the broad recognition we’re seeing in the marketplace for TidalScale’s Software-Defined Servers, there’s no better time for us to capitalize on that momentum and prepare the company for its next phase,” said Gary Smerdon, CEO of TidalScale. “We are delighted to welcome Dave Ferretti to the TidalScale team. Time and again throughout his career, Dave has employed his talent and skill to build sales organizations that know how to attract and keep customers. His background and expertise are exactly what we need at this moment in TidalScale’s development.” 

    Ferretti's career spans memory-, storage- and compute-intensive markets.  In his most recent role at Diablo Technologies, he brought to market the first software-defined memory solution for NVMe addressing big data analytics customers. Prior to Diablo, Ferretti was vice president of worldwide sales for Skyera, one of the first all-flash enterprise storage solutions, acquired by Western Digital. He also was vice president of worldwide sales for and StoredIQ, acquired by IBM, and at Xerox, where he grew its enterprise software customer base to over 6,000 accounts. Ferretti also developed and grew reseller channels at Evault, acquired by Seagate. 

    “TidalScale’s breakthrough Software-Defined Server solution uniquely solves some of the biggest, toughest challenges facing today’s data centers,” said Ferretti. “I’ve joined TidalScale to see to it that we capitalize on the growing global need for scalable data center solutions that allow enterprises and public and private cloud providers to configure servers of virtually any size. This is a powerful value proposition for organizations eager to act on the opportunities of big data while simultaneously realizing greater value from their IT investments.”

    TidalScale Contact
    Chuck Piercey, Product Management, TidalScale, Inc. +1-650-492-6108

    [i] IDC Innovators: Virtualizing Infrastructure with Software-Defined Compute, 2017

    [ii] Gartner “Cool Vendors in “Cloud Computing, 2017” by Gregor Petri, David Edward Ackerman, Stanley Zaffos, Sid Nag, Ed Anderson, Cathy Tornbohm, 25 May 2017.

    Topics: software-defined server, infrastructure, data center, Cloud Computing, software-defined data center, composable infrastructure, dave ferretti